It’s been a while since I’ve posted anything so I hope this makes up for it.
In just the past day I’ve been working on a little project for my dad and his side biz. The theme I had for the company was “the whole equals the sum of its parts.”
His investments are a bunch of small investments all working toward a common goal. The logo is unique in a way that it represents two things. Looking at the logo from afar, it closely resembles an old-fashioned keyhole. The keyhole represents the many investments that haven’t been found. As most treasures are found behind a lock and key. The logo also resembles a modern figure of a person. After all people are the “key” to all investments.